You Will Never Feel Ready: The Story Behind Estate Kit

Estate planning is one of the most important things most families never get around to. Amy Baryshnik built a company to change that.

In this episode of the Why to the Way Podcast, host Sarah Jeanneault sits down with Estate Kit Founder and President Amy Baryshnik to trace the path that led here: investment banking in Los Angeles, private equity in New York, twelve years working alongside founder CEOs, and a stint as Chief of Staff at Knixwear, where she led the sale of an 80% stake in the business to a global CPG company. Then, at 40, she started Estate Kit.

What they talk about

• The idea she sat on for a decade, and the month of 3am wake-ups that finally made her commit
• Why nobody ever feels ready, and why Amy believes that is the point rather than the problem
• The real barrier to estate planning, which turns out to be the taboo around the conversation rather than the logistics of the paperwork
• Betting on yourself at the stage of a career when the safe move is to keep doing what already works